
It’s all part of the ‘street’ approach to the sport which is central to the freestyle hurling initiative. Brands don’t often get covered in street art but this works for them. Another thing we really like is that two of our very own lines about why hurling matters so much have made it onto the wall.
“Playing games, building legends” and “One small ball, one lifetime of dreams” have been stencilled on to be captured forever, well on video at least…
Our second id the latest AIB ad featuring the ‘Club and County’ theme and highlighting Mayo and Breaffy’s Aidan O’Shea. Down to the last six now in the Football Championship and all three of the featured stars, including James O’Donoghue and Paul Flynn are still involved…

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