Leinster players, Luke McGrath, Fergus McFadden, Dave Kearney and Will Connors have opened up about some of the factors that have made the club so successful in recent times.
It didn’t come about from any Media Day ahead of the Weekend’s big game against Toulouse but in the first of a four-part content series produced by Pundit Arena and Leinster sponsors Energia.
This is part of a growing trend towards sports organisations controlling their own media as opposed to relying on mainstream newspapers and broadcast channels.
That was a theme of our Sport for Business Members Round Table on Brand Ambassadors and is coming to pass more and more.
