The latest in the Electric Ireland series of #ThePowerWithin video content focuses not on Olympians but on two Marathon runners who have just completed their 142 joint Marathon at the age of 82.
It’s a great twist on what has proved to be a compelling campaign and doubles up by neatly associating the brand with Marathon running in advance of a time when a rival brand is stepping up its own campaign around the Dublin Marathon.
“People thought we were mad, that you don’t start running at 50, but the longest journey starts with the first step and if we can do it anyone can. The Power Within is about looking inside yourself and having belief in the things you can achieve.”
Sport for Business’ Coverage of the 2016 Olympic Games is supported by Team Ireland Official Partner Electric Ireland #ThePowerWithin
