Player Awards are a regular way of extending a brand association with an event through regular scheduled set piece events. They are most often seen after a game and as part of a post game interview with a broadcaster but you can often get a better reflection from a player away from the heat of the moment.
SSE Airtricity sponsor the Sports Writers Player of the Month for domestic soccer and the July winner was David McMillan who was chatting yesterday about his month to remember and the high hopes for making it through to the Group stages of the UEFA Champions’ League.
