The GAA Club Championship is a rich source for stories that are founded deep within communities. AIB as sponsors have used that well in recent years and have hit the mark again with an emotional telling of the story of Oulart the Ballagh.
“Bottlers”, “Losers on the big stage”, “This team is done,” were some of the comments bandied around before the Leinster Final as rivals Cuala soaked up media attention as the favourites from Dublin.
Sport and history love an underdog…
