When you are the official airline of a national team a big part of the partnership is capturing an image of the team on the steps of the aircraft as they head for exotic climes.
Exotic may only stretch to Cardiff tonight for the irish Rugby team but Aer Lingus were determined to update the traditional ‘departure’ shot with a snapchat story recorded by Conor Murray wearing a very patriotic camera cum pair of sunglasses.
See how Aer Lingus captured #HomeAdvantage in Chicago
It puts Aer Lingus centre stage, in a medium that is on the money as regards young audiences and it gives a small window on what it’s like travelling as a professional sports star, which as it happens is a lot like travelling as a regular passenger.
Good luck to Murray and Ireland tonight, we think without the glasses…
