Every weekend is a festival of sport in one way or another but what if one weekend a year was actually dedicated to a festival of all sport.  In the same way as the Electric Picnic gathers friends from across the country a SportsFest could do the same for families and bring people together with their heroes for a weekend that would last long in the memory.
The good thing is that this is exactly what was achieved in England last weekend. Have a look at who was there, what they did and imagine how such an event could be achieved here with the right blend of partnership between sport and commercial partners…