The build up to the weekend’s All Ireland Hurling Championship Final is reaching fever pitch and for two of this year’s sponsors, it’s a first time experience.
Throughout this week we will be taking a look at how they have activated the partnership and what this season has delivered in terms of brand content, fan engagement and promotion.
Littlewoods Ireland were a ‘left field’ sponsor when they were announced at the end of 2016 but as the story developed it became more and more obvious how they were indeed a great fit.
We spoke to Managing Director Geoff Scully at the start of their campaigns and he gave us some insight as to the why behind their partnership. Read the full interview here.
Since then they have delivered by way of a consistent message around the Style of Play within hurling, and camogie, and that has been most evident through the #StyleOfPlay series of social media videos and competitions.
The latest, looking at the moments of magic that lit up the Championship through August, was promoted mainly through Facebook and can be seen below.
With two tickets for the Final up for grabs there was plenty of engagement from fans of Galway and Waterford.
The winner proved to be Austin Gleeson with his wonder goal and the brand has also been using access to players such as ambassador Gleeson who was interviewed for the Littlewoods Ireland online site and said “I’m feeling good. The colour around the county – there literally is blue and white everywhere, the atmosphere too – it’s unreal and everyone you meet wishes you well.”
Littlewoods Ireland, Bord Gais Energy and the GAA are among the more than 220 organisations playing an active part as members of the Sport for Business community.
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