Littlewoods Ireland announced on Tuesday that they were extending their partnership with Hurling and Camogie for a further three years. They also launched a new range of Social media accounts including @LWI_GAA on Twitter.

The #StyleofPlay theme they have developed is still to the fore and today’s Daily Video brings us into the world of an Irish mammy’s view of her son’s fashion sense.

Conor McDonald from Wexford and his Mum Mary are the stars of the small screen in this piece of video content ahead of the glamour and glitz of Friday night’s PwC/GPA All Stars at the Convention Centre and on RTE.

Join us tomorrow for an exclusive chat with Littlewoods Sponsorship Manager Pippa Doyle.




Image credit: Dan Sheridan, Inpho.ie