It is always special when a commercial partnership results in a ‘love letter’ to a sporting body that can appeal to the heartstrings.

That is exactly what Connacht Rugby have got arising out of their partnership with Powers Whiskey.

“This is as far west as you can go.”

“This is the edge of everything.”

We can feel the hair rising on the back of Western necks no matter where they are around the world.

A worthy addition to our Daily video collection.


The FAI, Department of Tourism, Culture, the Arts, Gaeltacht, Sport and Media and Aviva Stadium are all among more than 250+ members of the Sport for Business network of sporting and business organisations working together across a number of key areas.


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