Perhaps the greatest sporting story ever told was the football match that brought a temporary cessation of hostilities in the first world war almost 100 years ago.
Commercial brands need to tread warily when marching into such emotional territory but we have to share this advertisement from Sainsbury in the UK. It’s as powerful a piece of advertising as you are likely to see across the festive season and it’s backed up by their selling a limited edition of the bar of chocolate in the film with all proceeds going to charity.
This is good…
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