One of the marketing success stories of the autumn was the AIB Club Championship activation at the All Ireland final when John Dowling from Ardfert tore up his Croke Park ticket in return for €2,000 for his club Ardfert.
It was a set up by AIB and he got the prize as well as the sight of his county winning on the day. Like all good campaigns though, the strength lies in how you tell the story afterwards and that’s why AIB and Rothco have gone back to Ardfert to see just how much his one decision meant to where “will always be my home, no matter where I am.”
Video content and how to create the best of it will be one of four key themes at Digital Sport 2014 in Dublin on November 27th. A limited number of tickets are still available. See details below.
