There was a time when sports marketing and sponsorship meant a photocall, the odd personal appearance to shake a few hands and a few tickets to see your man or woman compete.
How things have changed.
Under Armour has a budget that many brands would kill for but that is never a guarantee of work that will stop you in your tracks, and really gets under the skin of what it means to train.
This does…
… and better still it’s never just about the one shot. Getting the reaction of the star and his fiancé when they see the ad for the first time makes everything real, which is the point of the campaign.
