Electric Ireland is a strong supporter of Irish sport and uses a number of athletes in advertising and promotion. Among these is David Gillick, a friend of Sport for Business and a competitor in our Fantasy Football League. Here he gives tips on what to eat for lunch in order to avoid a slump in energy during the afternoon. It’s a good idea but could be done at a different level. Take a look at how BP used Jessica Ennis before the Olympic Games in 2012 to promote energy efficiency while driving.
Video is a visual medium and can be a powerful way to enhance existing partnerships within sport. If you would like advice on the best people within our membership who can offer you help in creating videos that achieve the best possible results, contact us today.
Daily Video – Using Sporting Stars
