Today is the final day to enter for the 2013 Irish Sponsorship awards which this year will cover 18 categories, ranging across experiential marketing, digital, social media, sport, community and the arts.
Rob Hartnett of Sport for Business is one of this years judges, alongside Alan Fitzgerald of European Rugby Cup Limited, Pater Draper, former Group Marketing Director of Manchester United Tim Collins of Octagon, Dermot Rigley of RTE and Richard Masters, Director of Sales and Marketing with the Barclays Premier League.
This is the second year of the awards. Last year’s top prize was won by Carlsberg with Electric Ireland, Supervalu, Bank of Ireland and CSL Events among the other category winners.
This year’s deadline for entries is October 1st and the awards will be revealed at a special gala dinner in the Burlington Hotel on Wednesday, November 20th.
The award for Sports sponsorship of the year will go to the best sport sponsorship programme executed in Ireland within the last 18 months.
Sponsorship has been critical to securing investment in Irish Sport, driving engagement between rights holders, brands and fans and supporting sport at the grass roots level as well.
This increased emphasis by brands and rights holders on sport sponsorship has been matched by higher levels of sophistication and innovation in executing sponsorship programmes themselves.
In this new era it is clear that fans expect much more from sponsors than just a name on a shirt while, at the same time, brands and rights owners expect more engagement and greater impact for their efforts and investment.
The judges are looking for examples of a partnership which has been built on mutual objectives which demonstrates innovative thinking and execution which effectively take sports sponsorship to the next level.
“Sport for Business has covered many fine examples of sponsorship, partnership and activation within sport over the past 18 months,” said Rob Hartnett, Founder of Sport for Business. “We are honoured to be part of a judging panel that will identify those individual projects and campaigns that have been the most innovative and the most effective.”