The British & Irish Lions have confirmed DHL Express as its Official Logistics Partner for this year’s tour to Australia.
The 2025 Qatar Airways Lions Men’s Series will be the 20th anniversary of DHL being a proud partner of the Lions, delivering seamless logistics solutions to ensure the team can focus on what they do best.
As with the 2021 Series in South Africa, the players in Australia will sport the DHL logo on the back of their Lions jerseys.
“Twenty years of delivering The British & Irish Lions is a huge achievement and privilege – one which we do not take lightly,” said John Pearson, CEO of DHL Express.
“Rugby plays a key role in our sponsorship portfolio, and over the years of ‘delivering rugby to the world’, our brand has become synonymous with rugby on a global level, with longstanding partnerships with the likes of Harlequins, Munster, DHL Super Rugby Pacific and European Professional Club Rugby Champions Cup and Challenge Cup.”
“The sport of rugby represents key values that resonate strongly with our own DHL brand values. For this reason, I am delighted to be continuing our partnership with the Lions – further affirming our commitment to rugby and to keeping the world connected and we look forward to engaging with the fans along the way.”
As a key partner of the Lions since 2005 DHL will support both in Ireland and on Tour during this year’s Series.
“To have DHL as our trusted team behind the team for 20 years now shows just how crucial their support is to The British & Irish Lions,” added Ben Calveley, CEO of the Lions and a guest speaker at the Sport for Business Sporting Year Ahead in Dublin last week.
“Getting all of the details right off the pitch, like ensuring the safe delivery of our kit and equipment, gives the Lions the best possible chance of success on the field of play.”
“So we are delighted to be working alongside DHL again as our Official Logistics Partner as we head to Australia in 2025 – following our first ever home game on Irish soil in Dublin this June.”
Later this year the Lions will bring together the best players from England, Ireland, Scotland and Wales for a Tour of Australia from June 28 to August 2, including three highly-anticipated Test matches against the Wallabies.
As Official Logistics Partner, DHL will provide specialised and tailored logistics solutions for the team – delivering around 8 tonne of equipment, ranging from scrum machines, and training gear to medical equipment.
SPORT FOR BUSINESS PERSPECTIVE
Bringing the Lions on Tour is a massive logistics exercise as we will see first hand in Dublin this summer. Important then to have a global partner that is familiar with the processes.
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The Dublin game against Argentina will take place at the Aviva Stadium on June 20th
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