The fifth wave of the ONSIDE Sports Industry Monitor of Sport for Business industry members shows that Women’s sport continues to be seen as the stand-out opportunity for new investment with two-thirds of the industry strongly agreeing that their organisation would be interested in supporting and advancing women’s sport in the next 1-2 years.

We were joined by Kim Kirwan to discuss this and also to look at why brand awareness has slipped to the number three primary reason for sponsorship and what are the two elements that have replaced it.

Watch today’s interview above or take a look at the first episode below which looked at confidence across the sector.




Sport for Business Partners