The weather was unkind to Cricket Ireland yesterday with only a limited-overs game allowed between the showers for the visit of India. It hardly dented the enthusiasm of the sell-out crowd though who had travelled in numbers from across Ireland and the UK and were determined to enjoy themselves.

The presence of Sourav Ganguly in the VIP area prompted a surge of fans to see one of the greats of the game and an Indian legend at close quarters. He was there in his capacity as president of the Indian Cricket Board and will have been pleased to see his side win the first of the two-match series.

There were moments for Ireland though with Harry Tector hitting 64 and Craig Young taking successive wickets but the World ranked number one side ultimately proved too strong.

The game will have been watched by tens if not hundreds of millions of viewers around the world and the LED screens around Malahide were alive with branding from Level Up11, Gold Medal, Joy eBikes and Amazon among others, delivering a financial win for Irish Cricket.

It was also a first outing carrying new sponsors for the team.

Exchange22 is an Indian-based sports fantasy App – a virtual sports stock exchange. Founded in 2019, the app’s unique concept is one in which players’ shares are traded virtually.

The partnership, brokered by Cricket Ireland’s main sponsor ITW Consulting, was unveiled today along with the new Ireland Men’s T20I playing kit.

The Exchange22 logo will feature on the front of the Ireland Men’s playing shirt, while another new sponsor – ABD Sterling Reserve – will feature on the leading arm and the back of the T20 shirt.

Sterling Reserve is an Indian-based packaged drinking water brand.

“A sincere thanks to the teams at EXCHANGE22 and ITW Consulting for bringing this partnership together,” said Warren Deutrom, CEO of Cricket Ireland.

“We’ve already shown through a previous collaboration that the value of partnerships like this one goes far beyond just the immediate support for the team – it supports the grassroots and performance structures that are the foundations of the sport in Ireland.”

“We also welcome Sterling Reserve – together we provide a solid foundation for our players to perform on what has become a truly global stage.”

 

 

Sport for Business Partners