eir is bringing its inclusive new brand identity ‘eir for all’ to the heart of Irish sport this summer through its sponsorship of the 2024 GAA Hurling All-Ireland Senior Championship that was launched today at Croke Park, Dublin.

To launch the ‘eir for all’ sponsorship of the Championship, elite players Declan Hannon of Limerick, Shane Kingston of Cork, Eoghan O’Donnell of Dublin, and Conor Whelan of Galway, joined eir’s Susan Brady, Managing Director, Consumer and Small Business, and Uachtarán Chumann Lúthchleas Gael, Jarlath Burns, at GAA HQ today.

Bringing the ‘eir for all’ commitment to life, eir announced an exclusive opportunity for its subscribers to sign up for the GAAGO Season Pass at a reduced rate of €59, representing a saving of over 25%.

This will provide exclusive access to live stream 38 All-Ireland Hurling and Football Championship matches during the season.

During the All-Ireland GAA Senior Hurling and Football finals of 2023, eir’s 5G traffic soared by over 150 per cent from the previous year, with nearly 40 per cent of all data traffic during these pinnacle events supported by eir’s cutting-edge 5G network.

This trend continued into 2024, marking the busiest event at Croke Park to date on February 24th. The doubleheader featuring Hurling and Football Allianz League matches (Dublin v Limerick and Dublin v Kerry) saw close to 50 per cent of data traffic facilitated by eir’s 5G.

eir has been a proud partner of the GAA since 2011 and is now in the second of its five-year official sponsorship of the GAA All-Ireland Senior Hurling Championship.

This year’s partnership is further enriched by the integration of eir’s 5G network at Croke Park, enhancing match day experiences and supporting Ireland’s sporting heritage with innovative technology.

As well as featuring throughout the Hurling Championship, ‘eir for all’ will be part of eir’s range of diverse partnerships including the upcoming GamerFest, and as long-term supporters of Special Olympics Ireland.

“Last month we unveiled ‘eir for all’ as our new brand identity, representing our vision of a modern and connected Ireland,” said eir’s Susan Brady, Managing Director, Consumer and Small Business.

“The All-Ireland Hurling Championship has such inclusivity and connection at its heart in the way it brings communities, families, and people together.”

“Just as the All-Ireland Hurling Championship is an integral part of Irish life, so too eir is central to how we live and work providing 1.2 million homes and businesses across Ireland with future-proofed fibre to the home broadband network.”

“We are incredibly proud to be a title sponsor once again and encourage eir customers across the country to sign-up to our exclusive GAAGO offer to have the chance to see these great hurling stars in action.”

“eir has been a longstanding partner of the GAA, helping us to promote, support, and develop our games in communities throughout Ireland, in a spirit of inclusivity,” added GAA President Jarlath Burns.

“This season’s Hurling Championship will be one of the most competitive and exciting in recent times and I want to thank eir for helping us to bring these games to fans across Ireland and beyond and bring people together in a unique way.”

 

Sport for Business Perspective:

eir has been something of a passive sponsor in the last couple of years but this is a welcome return to being active and beneficial for fans.

The discount on the GAAGo season Pass will lift the number of those subscribing, and brings the cost down to less that €1.60 per game. Enhancing the connectivity at Croke Park is also a winner, as has been seen in the work of Vodafone at the Aviva Stadium.

 

The GAA are full members of the Sport for Business community.

 

 

The Sport for Business Membership comprises nearly 300 organisations including all the leading sports and sponsors, commercial and state agencies. 

Be part of the biggest community of sporting and business organisations in Ireland by becoming a member of Sport for Business and enjoying a host of benefits.

Find out more about joining us today.

 

Get ready to join us for some of these forthcoming events…