The Women’s Gaelic Players Association, founded in 2015 to advocate for a greater parity of esteem with the men’s game, has signed a new commercial partnership with Elverys Intersport.
The company, which has long been associated with Gaelic Games, is backing Ladies Football and Camogie players to help them reach their potential on and off the field of play.
The new partnership which was launched at Croke Park this week will include support for the WGPA’s affinity scheme, sportswear provision and player promotion activities.
“It’s fantastic for us to partner with such a strong and dynamic Irish brand,” said WGPA Chair Aoife Lane, pictured above with players from within the Association.
“It’s very clear we have a shared passion for helping the people we work with achieve their full sporting potential.”
“We see a very bright future with Elverys Intersport, beginning with their support for our membership scheme and our BehindThePlayer campaign.”
“Increasing the visibility of our athletes instore and telling their inspirational stories online will resonate strongly from intercounty to grass roots level.”
“We are delighted to be working with an association that shows so much ambition and promise for the future of these women and their sport,” added Anne-Marie Hanly, Senior Marketing Manager for Elverys Intersport.
“As one of the longest running sponsors of Irish sport, we are embedded in many communities all over Ireland and this partnership will allow us to further engage with the WGPA members and offer them support through various initiatives.”
This is the third commercial partnership that the association has signed following on from Skechers and PwC in their first year of operation.
Behind The Player is a series of video profiles helping to build the character of the players. This video focused on Laura Lee Walsh from Westmeath is a powerful testament to how sport and team can get you through the darkest days.
