Each week we bring you a taste of what is happening around the commercial world of esports. We will focus on advances in the Irish sector when there are some, as well as on some of the commercial deals which are taking place and fuelling the rapid growth of this area within the world of sport.





The FAI has announced a landmark partnership with Irish Daily Mail owned website Extra.ie to become the official media outlet for the new eLOI featuring all 20 League of Ireland clubs.

“We are really excited about the potential for the eLOI and already the reaction from all our League of Ireland clubs has been phenomenal so this new partnership is a great addition to our offering and our growing brand,” said League of Ireland Director Mark Scanlon.

“Extra.ie have been valued partners of the FAI in recent years with their sponsorship of the FAI Cup and this new relationship confirms their commitment to Irish football. Our new eLOI League is already off to a great start and this latest news is a real boost for all concerned.”

“We are delighted to be partnering with the FAI and the League of Ireland clubs in this exciting new venture,” added Adam Lacey. Sports editor at Extra.ie.

“Our team is looking forward to bringing coverage of all the games and results to our two million unique users.”

“Globally, eFootball has a following in the tens of millions and the opportunity for League of Ireland clubs to participate and generate income at a time when they can’t have supporters in their grounds is great for Irish soccer. ”

All 20 clubs from the SSE Airtricity Premier and First Divisions have committed to the eLOI competition which kicked-off last week.  There will be  live broadcasts from Game Day 3 all the way to the final, scheduled for May 10th, 2021, in a tournament that comes under the official League of Ireland umbrella.

The eLOI also joins the EA SPORTS FIFA 21 Global Series tournament circuit as an Official League Qualifier on the Road to the FIFAe World Cup, with the top two players qualifying into the FIFA Global Series PS4 Playoffs Play-In Stage to be held later this year.

Additionally, the winner of the new eLOI will go on to be one of two designated representatives to play for the Republic of Ireland in the FIFAe Nations Series 2021 when they will go head-to-head against the top FIFA eSports nations in qualification in May 2021, playing to reach the Grand Finals in the Autumn.

The second Republic of Ireland player chosen to represent their country in the FIFAe Nations Series will qualify via an open online tournament, the FAI eCup which will run across Ireland on April 1st, April 8th, and April 15th with the winner of this qualification series playing in May’s qualifiers.






The Masters Tournament is returning to EA Sports with a new, highly detailed video-game experience in time for the 2022 Masters. The title of the new game is EA Sports PGA Tour: Road to the Masters.

It will include components that incorporate the Augusta National Women’s Amateur and Drive, Chip and Putt competitions, the Par 3 Contest, Honorary Starters, major moments, greatest shots and the Amen Corner Challenge. The last EA Sports golf game came in 2015.

EA’s Tiburon studio in Orlando, Fla., is developing the game with the Frostbite engine, which will offer “stunning fidelity, breathtaking immersive environments, and approachable, dynamic gameplay,” according to EA.

“We’re honoured to partner with Augusta National, home of the Masters Tournament, to feature the course and its traditions exclusively in EA Sports PGA Tour,” said Cam Weber, EVP and GM, EA Sports.

“EA Sports is committed to growing the love of sports for everyone, and through our partnerships with the PGA Tour, Augusta National and the other majors, we will bring new and longtime fans closer to the biggest events in golf than ever before.”






Sport for Business will announce this week the first sponsor of our eSports coverage.

“It is a measure of the growth of the sector that we are at this stage and we are delighted to be working with one of the best operators in the Irish marketplace to bring a deeper perspective to our own coverage,” said Rob hartnett of Sport for Business.






Sport for Business Partners