Today is the final day at the office for Gemma Bell who has been the Senior Sponsorship Manager at the Bank of Ireland for the past six years.

Prior to that, she held a senior sponsorship role at Diageo, and early in the New Year she will take on a new global role with Entain, based out of London managing the sponsorship assets of the Ladbrokes, Coral, BWin, BETMGM and multiple other brands in the gambling space.

It has always been a pleasure to work alongside her as part of the Bank of Ireland team. During these six years, she led on the existing Leinster and Munster Rugby partnerships, as well as bringing Ulster and Connacht into the fold.

She managed the bank’s reputation through the crisis that engulfed Ulster rugby at the time of the Paddy Jackson trial, all the time living it too as the sister-in-law of Ulster and Ireland Captain Rory Best.

Bank of Ireland also became sponsors of the Union Cup and the Emerald Warriors in 2019, and in the past year, she has overseen their coming on board as partners of the FAI and then the IRFU through the Bank of Ireland Autumn Series.

A regular guest and speaker at Sport for Business events throughout her career to date we cannot speak highly enough of the energy and zip she brought to the role.

We can only wish her the very best of luck in the years to come.

Now it will be down to Paula Murphy to fill the gap she leaves behind but with Sharon Woods and Laura Byrne to hold the fort the bank’s extensive sponsorship interests remain in good hands.