We are delighted this morning to confirm the full and final line up of speakers for Thursday morning’s The Sporting Year Ahead.

The FAI’s new Chief Executive Officer Jonathan Hill get things underway with a keynote interview with Sport for Business CEO Rob Hartnett looking ahead to his first full year in the job, a World Cup Qualifying Campaign and a reputation recovery mission for the Association.

He will be followed by Martin Murphy, CEO of the Aviva Stadium with whom we will look at overcoming the challenges of the past twelve months and at the prospect of a return for fans to live sport during the course of the Year.

The third element of the morning will see Rob Pearson, Caroline Kelly and Peter Sweeney of teneo take a Deep Dive into the Sports Sponsorship Sentiment Research conducted as we exited 2020.

They will be followed by a conversation with Michael Geen of AIB, Eimhear Breen of BoyleSports and Vicki Donlon of Leopardstown Racecourse on the ways in which sponsorship adapted last year and will continue to do so through 2021.

We will be joined by Chris Bird, CEO of Sports Travel international for hs informed perspective on when we might see a return to international travel for fans and participants below the elite level.

The formal; part of the morning will have Rob Hartnett joined by Peter Sherrard, CEO of the Olympic Federation of Ireland to discuss the way that Team Ireland is gearing up for the eventual staging of the Tokyo Games in July.

You can register for this event for free as a Sport for Business member.

Register now to secure your place.

If you are not yet a member but feel the time is right to join us, you can sign up to an annual or monthly Membership option right here.

We will have an online networking room after the show, for all those who want to join us, so that we can engage as best we can in a virtual setting.

So far representatives from each of the following Sport for Business members have reserved their place, with over 150 guests already signed up..

AIB, AIG, Allianz, Along Came a Spider, Aviva, Aviva Stadium, Bank of Ireland, BDO, Beauchamps, BoyleSports, Camogie Association, Canoeing Ireland, Clubforce, Corporate.ie, Cricket Ireland, Croke Park, Cycling Ireland, Department of Tourism, Cultire, Arts, Gaeltacht, Sport and Media, Electric Ireland, Energia, FAI, Future Ticketing, GAA, Gaelic Players Association, Galvin Sports Management, Galway Races, Heineken, Horse Sport Ireland, Ireland Lacrosse, Laya Healthcare, Leading Sport, Legacy Communications, Leopardstown Racecourse, Lottoland, Mason, Hayes and Curren, Munster Rugby, Murray Group, Navy Blue Sports, Northern Ireland Sports Forum, Olympic Federation of Ireland, Paralympics Ireland, Pinergy, PRO14 Rugby, Ringers, Ripple Marketing, Sailing Ireland, SARI, Sheridans, Sport Ireland, Sports Direct, SSE Airtricity, Stakeholder Sport, Swim Ireland, Teneo, TG4, The Brand Fans, Titan Experience, Tri Talking Sport, Ulster Rugby, Ulster University, UPMC, Vision Sports Ireland and more.



0915-0930    Gathering together

0930-0940    Welcome Comments from Rob Hartnett, Sport for Business

0940-1000    The Future of the FAI – Keynote Interview with Jonathan Hill, CEO of the Football Association of Ireland

1000-1015    The Return of Fans – Keynote Interview with Martin Murphy, CEO of Aviva Stadium

1015-1035    Insights – Teneo Present the Findings of their Annual Sports Sponsorship Sentiment Index

1035-10:55    Sponsorship in 2021 – A Discussion with some of Ireland’s Leading Sponsors on 2021 through their eyes, featuring Michael Green from AIB, Eimhear Breen from Boylesports and Vicki Donlon from Leopardstown Racecourse.

1055-1110    Return to International Sport – One-to-One with Chris Bird, CEO of Sports Travel International Ireland and Sports Tours International UK and France.

1110-1130   Tokyo 2020 in Focus – Keynote Interview with Peter Sherrard, CEO of the Olympic Federation of Ireland

1130-1200  Networking Opportunity – We open up the Sport for Business virtual Coffee Dock where you can meet your peers





Sport for Business Partners


Sport for Business Partners