Fifty-Three Six, the Dublin and London based full service, multi-award winning sports marketing agency, has appointed Paul Glynn as Head of Media & Strategy.

Glynn, formerly VP of Global Paid Media at DAZN and Head of Online Media at gambling giant Paddy Power, steps into a newly-created role this week as Fifty-Three Six expands its senior management team and eyes further growth after a year that has seen revenues grow 80 per. cent year on year.

At DAZN, Glynn led a team of in-house specialists running digital campaigns across the globe with a focus on the core markets of German speaking Europe, Italy, Spain, Japan, Canada, the US, the UK and Ireland. Previously he was the Head of Online Media for the Paddy Power and Betfair brands, leading all Display, Video and Paid Social campaigns across Europe for both brands.

Glynn will be tasked with leading Fifty-Three Six’s relationships with a roster of clients that includes the likes of RMG, the FAI, bet365, Pitch International, PlayerData, Munster Rugby and RugbyPass. He will work hand-in-hand with new and existing clients to build effective strategies and create profitable digital solutions across creative, content and performance marketing strands.

He will play a crucial role in building a new business pipeline, whilst shaping the Fifty-Three Six digital offering to stay ahead of the market and continue to deliver high ROI campaigns across the company’s client base.

“We are absolutely delighted to welcome Paul to the team as our new Head of Media & Strategy, said Fifty-Three Six co-founder Tom Fox.

“The sporting landscape is changing dramatically as brands look to engage fans in new ways, across emerging technologies and platforms. At Fifty-Three Six, we are focused on being at the cutting edge of innovation in sport and providing best-in-class strategic support to our clients.”

“Paul’s wealth of experience within the OTT sphere, customer acquisition and digital strategy will further enhance our ability to provide a world class service to our partners.”

“We believe in a connected model where creative, content, strategy and performance work together to drive the most impact. Paul’s skill set within the sports, gaming and paid media landscapes will complement our offering superbly. We look forward to driving increased value and growth for our clients in the years to come.”

“I am thrilled to join Tom, Marcus and the team at Fifty-Three Six,” added Glynn.

“From our early conversations, it was clear our views were aligned and we saw similar trends within the sector. I have seen first-hand the challenges that rights holders and brands face in the current marketplace and I believe Fifty-Three Six are extremely well positioned for the next generation of sports marketing.”

“Our blend of services across creative, data, content and media will enable us to unlock significant strategic and commercial value for our partners. “The core ambition of 53Six to be the leading Sports Marketing Agency in the industry is highly motivating and I am deeply excited for the journey ahead.”

Fifty-Three Six was founded in 2016 by friends Marcus McDonnell (NBA, Pitch International) and Tom Fox (Setanta Sports, Twitter).

 

 

Sport for Business Partners