As an introduction to featuring this as a regular friday feature we have selected a number of pieces of video content released in recent days and weeks and which show a different poerspective on sport and sponsorship.

First up and the longest is the latest edition of Irish Rugby and Vodafone’s Connected to Camp.

It puts us inside the irish Rugby campa building up to and recovering from last Saturday’s Guinness men’s Six Nations matcxh against Italy.

Watch out for the coaches, the players, the sponsors, the nutriotionists, the families and the fans that make this so much more than a 15 man environment.

Then shorter but deeper for the League of Ireland pre-season booster showing what it means for domestic football to be back.

And sometimes you just have to point the camera and wait. European golfers taking on Jenga. Curiously addictive…

 
 

Image Credit: Sport for Business

 

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