The GAA and the Gaelic Players Association will reveal a new partnership at Croke Park later this morning.
We understand that it will be in a new sector for both organisations and one which is very much in the spotlight in the current sponsorship environment.
Watch out on social media channels through the morning and join us again tomorrow when we will have full details of who the new partner is and how the relationship will take shape over the near and longer-term future.
PwC, Renault, Avonmore and Ballygowan are the three current largest partnerships across the GAA and GPA.
The two sides are currently in negotiation over the next agreement between the governing body of the sport and the players representative body.