It’s great to land on a really good idea for activation. It’s another level though to keep on stepping it up and improving.
That’s exactly what Bord Gais Energy have done though with the second season of GAAGAABox.
The fifth and final episode of the series followed the Twomey’s and the Hills families from Limerick and Cork all the way to Croke Park where they had them set up in familiar front room settings in private boxes at the stadium.
The journey began in their respective homes and the interplay between them added even more to what has been another winning campaign.
And in good series fashion, we also got a heads up that it would be back in 2022 to see if the ‘Toomeys can become the Three-meys.” Well, maybe there are still a small few areas for improvement. 🙂
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