Glanbia brand Optimum Nutrition has been unveiled as the Official Performance Nutrition Partner of the Gaelic Players Association in a new three-year partnership.
Through the new partnership, Optimum Nutrition will provide its Elite Series product range of certified high-quality performance nutrition products to adult players and counties nationwide through an online portal.
Optimum Nutrition will also support the education of players on the importance of eating a nutritious diet along with appropriate high-quality sports nutrition products to provide performance benefits throughout the season.
The launch today was attended by Meath footballer, Emma Duggan, Kilkenny All-Star Michelle Teehan, Limerick hurling star, Sean Finn and Galway’s Robert Finnerty.
To mark the launch of the partnership, Gaelic clubs across Ireland will have the opportunity to win a top prize of state-of-the-art gym equipment, along with a year’s supply of Optimum Nutrition products worth €25,000. The runner-up in the giveaway will win a year’s supply of Optimum Nutrition product for their club worth €5,000 to further their training and performance goals. Visit optimumnutrition.com or @optimumnutrition_ie on Instagram for more information.
The partnership will be activated under the brand’s new communications platform ‘There’s more of you in you’.
“Optimum Nutrition is the flagship brand in the Glanbia Performance Nutrition portfolio and has been helping athletes for over 35 years to build their strength and optimise their performance as part of their health and wellness routines, said Hugh McGuire, CEO of Glanbia Performance nutrition.
“We are very proud to announce this new three-year partnership with the GPA and support their players on their journey to maximizing their athletic potential and helping them to achieve their performance goals.”
“We are delighted to welcome Optimum Nutrition on board as the Official Performance Nutrition Partner of the GPA,” added Tom Parsons, CEO of the Gaelic Players Association.
“We look forward to working together to support our players’ health and well-being as they continue to push the boundaries of Gaelic Games.”
