Goodfella’s is proud to announce its new partnership with the Irish Rugby Football Union as an Official Sponsor of the Irish Women’s Rugby Team.
The alliance marks Goodfella’s’ first major sporting partnership, and comes at an exciting time for Irish Rugby as they celebrate the 150th anniversary and gear up for a high profile tournament agenda in 2025.
The Goodfella’s sponsorship will focus on promoting values of unity, camaraderie, and the joy of sharing great moments with friends and family.
The brand aims to highlight its commitment to supporting Irish culture; helping raise the profile of women’s sport and celebrating the success and potential of the Irish women’s rugby programme.
Goodfella’s is Ireland’s leading frozen pizza brand and has been a beloved part of Irish homes since its launch over 30 years ago.
“Women’s rugby in Ireland has been growing at an incredible pace, and there’s never been a more exciting time to be involved,” said John McCarthy, Country Manager of Birds Eye Ireland – of which Goodfella’s is a part of.
“Goodfella’s believes that rugby, like pizza, is all about sharing, enjoyment, and celebrating moments with others, bringing people together over great food and good times.”
“The Irish Women’s Rugby team embodies dedication, teamwork and resilience and we’re incredibly excited to support them on their journey and to be part of their story.”
The announcement comes at a time of significant transformation for Goodfella’s, which has recently undergone a major brand redesign, with fresh new packaging, a renewed commitment to quality and nutrition, and bold plans for 2025.
As part of the new partnership, Goodfella’s will provide supporters and fans with exciting opportunities to engage with the Irish Women’s Rugby team in the lead-up and during the Guinness Women’s Six Nations and tournaments throughout 2025.
“We’re delighted to welcome Goodfella’s as a partner of the Irish Women’s National Team,” added Michael Collopy, Chair of the IRFU Commercial & Marketing Committee.
“Goodfella’s’ commitment to fostering community and promoting team spirit and quality aligns perfectly with the Irish Rugby values. We look forward to working together to create exciting opportunities for our fans and players, and we’re excited to see the positive impact this partnership will have on both the team and the rugby community as a whole.”
SPORT FOR BUSINESS PERSPECTIVE
There was a very focused plan to bring on a food partner specific to the Women’s National team and it is great to see this as a result.
WHAT’S UP NEXT?
The Guinness Women’s Six Nations Championship gets underway with Ireland at home to France at Kingspan Stadium in Belfast on Saturday, March 22nd The 2025 Sport for Business Women in Sport Conference will take place in November with Coaching on the Agenda once more.
MEMBERSHIP AND EVENTS
The IRFU and Sponsors Vodafone, Bank of Ireland, Aviva, Energia, and PwC are among the 300 member organisations that make up the Sport for Business community. Head of Women’s Rugby Strategy Lynne Cantwell will be one of our guest speakers at the Sport for Business Sporting Year Ahead event in Dublin on January 16th
ALL TICKETS FOR THE SPORTING YEAR AHEAD ARE NOW SOLD OUT
The Sport for Business Membership comprises nearly 300 organisations, including all the leading sports and sponsors, as well as commercial and state agencies.