Guinness is activating its sponsorship of the forthcoming Guinness Series of Autumn rugby international shy offering a chance for fans to win match packages for all five of Ireland’s games in their defence of the RBS 6 Nations title between February and March 2015.
Supporters who download the Guinness Plus App and check in at a pub throughout the Guinness Series will have the chance to not miss a moment of the action from Rome to Edinburgh.
The prize will be for one winner and two friends to go to both of Ireland’s home matches as well as trips to the away games in Italy, Wales and Scotland. The promotion will run from next Monday 20th October 2014 through to 22nd November 2014.
Additional prizes linked to each of the upcoming Internationals against South Africa, Georgia and Australia will also be pushed to app users on the day of the match.
“The Guinness Series is always exciting with some of the top teams in world rugby coming to the Aviva,” said Irish international Tommy Bowe.
“These great experiences to win on the Guinness Plus App, will give fans the chance to get even closer to the action including the opportunity to present Man of the Match, take home the match ball signed by the team from the Ireland vs. Australia game, and if we beat Georgia, there’s a surprise reward too!”
For the South Africa match, Guinness Plus will be giving rugby fans the chance to win the opportunity to present the Man of the Match award at the International against Australia.
“Given Ireland’s outstanding performance in this year’s RBS Six Nations and of course, how close we came to a historic win against the World Champions, New Zealand last year, the 2014 Guinness Series promises to be a fantastic three games,” said Guinness Marketing Director Stephen O’Kelly.
“The Guinness Plus experiences we are announcing today will enhance rugby fans’ pubs visits, bringing them closer to the action.”
Promotion of the Guinness Plus App has been ongoing across a range of sporting events from Irish soccer international through to the Ryder Cup as well as in Rugby. Apart from providing real time promotion to go to the pub and consume the product it is doubtless delivering a wealth of data on fans and their habits.
In a digital age targeted information is the most vital information in the marketing mix and Guinness is using its top line partnership with the IRFU to get very detailed information from consumers on an opt in basis.
