Heineken is enlisting rugby stars to work at some of the country’s best known local pubs, all with a colour in their title, on match day as they go Green all the way in their promotion of the brand at the Rugby World Cup.
The Silver Key in Cork, Galway’s Busker Browne’s, Drogheda’s Grey Goose and Sinnott’s Stephen’s Green, will be transformed Green all the way as Ireland battles it out in France.
Heineken was a long term global sponsor of the tournament but handed that mantle onto Japanese brand Asahi for the 2023 edition.
Simon Zebo and Devin Toner will be joined alongside a troop of rugby stars past and present including Peter Stringer, Donncha O’Callaghan, Sean O’Brien, Ian Madigan, Andrew Conway and Dave Kearney to name but a few.
They will be heading to the pubs around the country, where they will be pulling pints, working the door and having the craic with fans in the pub on match days.
All of this will be taking place in the four iconic venues at ‘Green Hour’, the hour before the big game kicks off.
“Seeing Heineken turn the pubs Green all the way for the big games just adds to the excitement of the tournament and gives the lads over in France a great sense of support,” said Zebo.
“There will be plenty of craic in the pubs on matchday – I can’t wait to see a few of the lads try their hand behind the bar!”
“There’ll be a few confused locals coming down to the pub on matchday seeing me behind the bar and the sign above their favourite pub changed – hopefully, they won’t give me much stick if my pints aren’t up to standard,” added Toner.
“You just can’t beat the atmosphere in the pub on match day, everyone is there for the same reason – to get behind the lads and have a bit of craic supporting green.”
