Subway has increased its association with Irish sport through taking over sponsorship of the All Ireland School Boys and School Girls Championships. In addition, the brand will also appear on the U18 Irish International Boys and Girls teams as a partner of Hockey Ireland.
The sponsorship comes on the back of a recent announcement which will see the brand sponsor schools basketball throughout Ireland. Subway has 237 stores around the country.
It will put full activation support in place including kit for schools, training sessions with International players and the opportunity to enjoy nutritional advice from qualified professionals.
“Hockey Ireland is delighted to have Subway as the title sponsor of the All Ireland school boys and girls tournament,” said Irish Hockey CEO Mike Heskin.
“We are also pleased to announce SUBWAY® as a secondary kit sponsor of the Under 18 girls and Under 18 boys squads.”
“Partnering with an international brand such as SUBWAY® allows us to invest in the future hockey heroes of Ireland.”
The new deal follows on from another big partnership the sport signed last month with professional services firm EY for title sponsorship of the new All Ireland Senior Hockey Leagues.
Hockey has some 16,429 secondary school players and 187 schools around the country play hockey.
“We’re delighted to become a supporter of Hockey Ireland,” added Neil Black of Subway.
“Hockey introduces the values and skills of team sport to young people as they go through school. The All Ireland Schools Championships are hotly contested and supported each year and we’re really looking forward to getting involved.”
“Our support of the International U18 team is a natural follow through as these talented young athletes represent Ireland on a worldwide stage.”
Image Credit: Sportsfile
