Everything about this year’s Senior Hurling Championship will be different, from the time of year to the likelihood of matches being played behind closed doors.
Bord Gáis Energy has revealed plans to document a season like no other, with a new online content series called GAAGAA Box featuring fans live in their living room and a call for #HurlingToTheCore supporters to get involved by sharing their new matchday viewing experiences.
The concept of literal home support is the theme of the Championships with SuperValu also looking to film in fans homes, albeit not in the same user-generated fashion as this.
#HurlingToTheCore has been the successfully applied theme of Bord Gáis Energy’s activation since they took on the Senior Hurling Championship in 2017, adding it to the longer-term partnership with the U20 All Ireland Championship.
Fans
Brand ambassadors Joe Canning and Brendan Maher were on hand yesterday albeit from home, to launch this fourth year as sponsors, where the call went out to fans to take part – and be in with a chance to winning unique 2021 matchday experiences. You will see their thoughts on the Championship, on yellow sliotars and more across the mainstream media this morning.
Bord Gáis Energy wants people to show how they are adapting to watching games at home and are calling on fans to record themselves as they live through the most exciting moments of matches and share them on social media using the #HurlingToTheCore hashtag.
“At Bord Gáis Energy we know how much our customers love hurling and how deeply rooted the game is in the communities in which they live,” said Managing Director Dave Kirwan who returned to the role in August of this year after three years in London with Centrica.
Experience
“We are conscious that the match-day experience will be different for so many people this year, but we know that this won’t stop fans getting behind their county and getting involved.”
“We’re very proud of our long association with the GAA. This is our fourth year as sponsor of the GAA Hurling All-Ireland Senior Championship and twelfth as title sponsors of the GAA Hurling All-Ireland Hurling U-20 Championship.”
“I’d like to thank our partners in the GAA for their continued support, and wish our ambassadors Joe and Brendan all the best for the coming season.”
“Bord Gáis Energy are long-time supporters of hurling, with their serious commitment over the last number of years meaning they have become synonymous with the game,” added GAA president John Horan.
“Their continued support of the GAA Hurling All-Ireland Senior Championship as well as their long-standing sponsorship of the U-20 competition and the Legends Tour Series at Croke Park is a mark of their ongoing support of and commitment to Gaelic games, and in particular hurling.”
The All Ireland Hurling Championship gets underway on October 31st when Galway face Wexford and Cork take on Waterford.
