EVOKE, Ireland’s leading digital lifestyle brand, has signed a new partnership with the IRFU as an Official Sponsor of the Irish Women’s Rugby Team.
EVOKE has a long-standing commitment to supporting women’s sports in Ireland, sponsoring Cricket Ireland, the FAI, The Camogie Association, The Community Games, the Vhi Women’s Mini Marathon, and now the Irish Women’s Rugby Team.
It is part of the dmg media portfolio of brands. With a monthly audience of over 3.6 million adults, dmg media also boasts the largest online female audience of any media organisation in the Irish market.
Coming on board as a digital storyteller will add immeasurably not only for the IRFU and the players but for other sponsors and the growing community of Women’s rugby fans.
“We are excited to collaborate with the Irish Women’s Rugby Team,” said Paul Henderson, CEO of dmg media, publisher of EVOKE.
“This is a significant moment for Irish Rugby as they celebrate their 150th anniversary, and the women’s team prepares for the upcoming Six Nations and the World Cup in England this autumn.”
“EVOKE is committed to sharing the stories of women at every stage of their lives and in all their achievements.”
“This sponsorship connects us with the community of Irish Women’s Rugby, allowing us to tell their stories to our audience in a meaningful and engaging way.”
“We are delighted to welcome EVOKE and dmg media as an official sponsor for women’s rugby,” added Declan Madden, President of the IRFU.
“The platform they will afford us to promote the game and our athletes will be hugely advantageous, especially in a World Cup year.”
“We are really looking forward to working closely with them over the coming years.”
SPORT FOR BUSINESS PERSPECTIVE
Putting the player stories online and into the hands of women who may or may not yet have an interest in the sport is a big win in a year when the Guinness Six Nations will be followed by an appearance at the Women’s Rugby World Cup in England in the autumn.
WHAT’S UP NEXT?
The Irish Women’s Rugby Team kicks off their Six Nations campaign against France on Saturday, March 22nd, at Kingspan Stadium in Belfast.
Paul Henderson will be our guest on the Sport for Business podcast this week, the interview dropping on Tuesday wherever you get your podcasts from.
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