Irish based Future Ticketing, a partner of Sport for Business, has secured a deal to become the new partner for the Blair Castle International Horse Trials and Country Fair in Scotland which attracts in excess over 40,000 visitors annually.
The deal will deliver a cloud based software ticketing solution that provides a suite of self-management tools for tickets, events, branding, marketing and finances. The unique software enables Blair Castle to sell tickets over multiple sales channels including user and affiliate websites and Facebook.The software also provides data capture and real-time reporting that integrate with analytics tools.
Sport for Business will be using Future Ticketing software to provide easy access to events we are running for members and guests in the coming months.
The Blair Castle International Horse Trials and Country Fair is Scotland’s leading equestrian event and will take place on 25-28 August 2016 at its Perthshire location in the Scottish Highlands.
Last year, the venue also hosted the Longines FEI European Eventing Championship 2015, which attracted 63,000 people.
“As part of the next stage of our development, we sought to update our technology offering to our customers who themselves are regular users of mobile technology and social media,” said Nicky Townshend, Assistant Director at Blair Castle Horse Trials.
“In addition to refreshing the horse trials website for 2016, we researched the market widely for a ticketing solution that satisfied a range of requirements.”
“We are extremely pleased that in Future Ticketing we have found the right partner and we believe our customers will enjoy the new service. Future Ticketing’s software also enables us to remain in control of the sales and marketing process and to deepen our relationships with our existing customers and to reach out to new customers.”
“Blair Castle hosts one of the most prestigious equestrian events in the UK so we are delighted to have been selected to partner with them over the next three years,” added Liam Holton Chief Executive of Future Ticketing.
“Our service enhances the customer experience through the sales, events and post-event journey. It will also enable Blair Castle to benefit from branding and marketing opportunities.”
