The 2023 Irish Sport Industry Awards are open for nomination with entries closing on Friday 5th May.

Run by the Federation of Irish Sport and sponsored this year by Financial Brokers Ireland, they are the most prestigious recognition of the work that goes in around the business and delivery of sport in Ireland.

Sport for Business CEO Rob Hartnett is Chair of the judging panel which will be announced next week and each day between now and the closing date we will put our focus on one of the Award categories.

This morning that focus is on the Best Sports Sponsorship Category:

Best Sports Sponsorship

To be entered by an organisation that has sport at the heart of its content, and which utilizes commercial partnerships and activations, where relevant to drive forward the reach and achieve business objectives.

Judging criteria

Evidence that it has created and maximised engagement with its own audience
Differentiation from their competitors
Demonstrate measurable impact for the organisation, partners, and its consumers.

Last year’s nominees in this category included:

• SPAR Kellie Harrington Partnership
• Energia All Ireland League Sponsorship
• Sky Ireland and FAI Women’s National Team
• AIG Effort is Equal Sponsorship Portfolio
• Indeed Ireland Partnership with Team Ireland Tokyo 2020 Games
• Gala Retail Special Olympics Partnership

The winner was Sky Ireland and the FAI Women’s National Team.

Previous winners included Softco for its partnership with Irish Hockey, Lidl for its partnership with Ladies’ Football, and Allianz’s support of Paralympics Ireland.

Enter the Award here and the very best of luck