Olytico’s analysis of Irish Sport on Social Media for January 2026 covers 12,200 posts, 4 million public engagements, and close to 16 million Tik Tok views.
TikTok delivered the biggest efficiency win, with views surging 64% from the previous month, to 15.7 million, and four organisations breaking the ‘magic million’, led by the URC at 5.8 million views.
In the infographics below, we have ranked each of the organisations across a range of metrics on each network, including the most active, the most engaged with, and the most engaging content as well as engagements per 1,000 followers where possible.
It is important to note that this analysis is based on publicly available data. It does not include any analysis or insight on paid or promoted content. When % figures are used (unless otherwise stated), they refer to the previous month’s figures.
Today, we complete our four article series on the Social Media metrics from last month, with a focus on the continued growth and success of Tik Tok
January 2026 Highlights on Tik Tok
410 (+8%) TikToks were posted by Sport for Business members in January, these posts resulted in 794,021 engagements (+11%) and 15.7 million views (+64%).
In comparison to last year this is a significant advance in output. In January 2025, the number of Tik Toks created was 318. The number of engagements and views was down though from 1.23 million and 20.7 million respectively.
Four organisations broke the magic million views for the month – the United Rugby Championship leading the way with 5.8 million views, followed by Leinster Rugby (3.4 million), Ulster Rugby (2.1 million), and Ireland Football (1.4 million).
The NIFL topped the activity charts with 69 posts, and they were followed by the URC (58) and Connacht Rugby (40) as they officially opened Dexcom Stadium at the Inter Pro against Leinster.
@officialnifl Goosebumps. @linfieldofficial 🆚 @ballymenaunitedfc ♬ original sound – NI Football League
@connachtrugby Coin toss with the captains 🪙 #oneconnacht #connachtrugby #rugby #fyp ♬ original sound – Connacht Rugby
On engagement-per-post performance, Ulster Rugby delivered January’s strongest results, averaging 18,788 engagements per post. They were followed by Ireland Football (10,464) and Irish Rugby (4,170).
The month’s top-performing TikTok also came from Ulster Rugby, using a twist on the trending format referenced in the Instagram section. The post has already surpassed 900,000 views and generated 90,000+ public engagements.
@officialulsterrugbyJustice for 90s babies 🤣♬ original sound – Ulster Rugby
X Analysis – Tuesday
Facebook Analysis – Wednesday
Instagram Analysis – Thursday
TikTok Analysis – Friday
If you would like to be part of the Sport for Business community and be added to the list, email us today and let’s see what is possible. If you would like a more detailed analysis of your social media activity, contact ross@olytico.com
Image Credit: Sport for Business
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