In the second part of our four-part series examining Irish Sport on Social media in June 2025, we turn our attention to Facebook, which saw a 16 per cent increase in public engagement from the previous month.
Olytico’s overall analysis for June 2025 encompasses over 14,000 posts, 5.9 million engagements, and 24.8 million views of Sport for Business organisation’s content on TikTok.
As we reach the halfway mark of 2025, Olytico’s analysis for this year to date has covered 79,247 posts (+6% on the same time period in 2024), 33.85 million public engagements (-6.5%) and 140.3 million views on Sport for Business member content on TikTok (+56%) highlighting the increased prominence and importance of the platform for sport.
Throughout this week’s coverage, we have ranked each organisation across a range of metrics on each network, including the most active, the most engaged with, and the most engaging content, as well as engagements per 1,000 followers where possible.
It is important to note that this analysis is based on publicly available data. It does not include any analysis or insight on paid or promoted content. When % figures are used (unless otherwise stated), they refer to the previous month’s figures.
Here is how our monthly report coverage will shape up during the week.
X Analysis – Monday
Facebook Analysis – Tuesday
Instagram Analysis – Wednesday
TikTok Analysis – Thursday
June 2025 Highlights on Facebook
Facebook activity fell 2% in June, with 4,461 posts, though the 745,818 public engagements they generated represents a 16% increase on the previous month.
The League of Ireland topped the activity charts for the fifth month in a row with 548 posts (-21%) which included this long range effort from Sligo Rovers’ Owen Elding (link).
The GAA (473, -3%) in second saw history being made, as Cork edged out Limerick in the first-ever penalty shoot out in Munster SHC history, and in third, the NIFL (351, -5%) congratulated Josh Rock and Daryl Gurney as they won the PDC World Cup for Northern Ireland.
Irish Rugby (10, +900%) showcased Bundee Aki scoring the first try for the 2025 British & Irish Lions against Argentina, Pentathlon Ireland (7, +600%) congratulated Jed Collins on his 16th place finish in the Junior European Championships, and Paralympics Ireland (47, +135%) celebrated as Tiarnán O’ Donnell claimed his first World Cup gold medal in the PR2 Mix Rowing.
See all of the Irish Rugby Facebook Reels here.
Irish Rugby (829, -73%) topped the engagement per post charts, followed by Leinster Rugby (608, +108%) and Connacht Rugby (593, +295%).
Team Ireland and Athletics Ireland were in the Top 3 last year as we prepared for the Paris 2024 Olympic Games. In 2023 it was Special Olympics that shone with Irish athletes competing at the World Games in Berlin.
Squash Ireland (1,860) topped the average engagements per 1,000 followers metric for the second month in a row.
The GAA generated the most engaged with content on Facebook in June with this Reel featuring David Clifford’s prowess against Armagh in the All-Ireland SFC quarter-final which has generated over 6,000 public engagements to date.
See all of the GAA Facebook Reels here.
X Analysis – Monday
Facebook Analysis – Tuesday
Instagram Analysis – Wednesday
TikTok Analysis – Thursday
If you would like to be part of the Sport for Business community and be added to the list, email us today and let’s see what is possible. If you would like a more detailed analysis of your social media activity, contact ross@olytico.com
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Further Reading for Sport for Business members:
Check out more of our Sport for Business coverage of Social Media
WHAT’S UP NEXT?
Sport for Business is in planning for major events bringing together leaders in Irish Sport and Business across a range of subjects in the second half of the year.
On Thursday, August 29th we will host a special event looking at Future Proofing Irish Sport including the use of AI in sport. Then in September we will host our Annual Children in Sport Conference, in October, our Annual Sport for Social Good Event, in November a new event focused on Sustainability in Sport and in December our 12th Annual Women in Sport Conference.
Find out More about Our Sport for Business Events Programme Here
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