Olytico’s October 2025 analysis of Irish Sport on Social Media covers 14,500 posts, 5.78 million public engagements, and 18.34 million TikTok views.
Activity grew significantly across all platforms, led by Instagram, which accounted for 81% of total engagements (3.76M, +30%). X saw a 25% rise in engagements (191,746), while TikTok recorded its most active month since its inclusion, generating 18.35 million views (+120%).
Standout content included Shamrock Rovers’ transfer announcement of Victor Ozhianvuna to Arsenal, Caoimhín Kelleher’s penalty save against Portugal (the top post on both Facebook and Instagram), and Irish Rugby’s behind-the-scenes TikTok from Chicago.
The League of Ireland led in activity across multiple platforms, while Irish Rugby and Ireland Football delivered high-performing content on Instagram and TikTok.
Today, in the second of four articles on the Social Media metrics from last month, we are focusing on Facebook.
In the infographics below, we have ranked each organisation across a range of metrics for each network, including the most active, the most engaged, the most engaging content, and, where possible, engagements per 1,000 followers.
It is important to note that this analysis is based on publicly available data. It does not include any analysis or insight into paid or promoted content. When % figures are used (unless otherwise stated), they refer to the previous month’s figures.
Here is how our monthly report coverage will look this week.
X Analysis – Tuesday
Facebook Analysis – Wednesday
Instagram Analysis – Thursday
TikTok Analysis – Friday
October 2025 Highlights on Facebook
Facebook activity increased 18% in October to 4,771 posts yet saw a 38% decrease in engagements to 712,582.
For the tenth month in a row, the League of Ireland (631, +30%) led Facebook activity as they shared a statement from Stephen Bradley praising Derry City’s fans.
The NIFL (544, +19%) followed in second, with the BKT URC account (279, +98%) in third.
The Gaelic Players’ Association (28, +180%) remembered Philly Ryan, and Volleyball Ireland (29, +142%) completed their four day U18 Men’s National Team training camp in Milan.
Irish Rugby (1,383, +78%) topped the engagement per post charts, followed by Ulster Rugby (694, + 56%) as they welcomed back Rory Best as he became the province’s new General Manager (link), and in third, the FAI with this late winner from the WNT’s Abbie Larkin (link).
The LOI Women’s account (61, +91%) congratulated Athlone Town on winning back-to-back SSE Airtricity Women’s Premier Division titles, and Vision Sport Ireland (17, +55%) launched their new ‘Beyond Vision 2025-2028’ strategy.
Squash Ireland (1,741) topped the average engagements per 1,000 followers metric.
With close to 10,000 public engagements to date, Caoimhin Kelleher’s penalty save against Portugal was the most engaged with content on Facebook in October.
X Analysis – Tuesday
Facebook Analysis – Wednesday
Instagram Analysis – Thursday
TikTok Analysis – Friday
If you would like to be part of the Sport for Business community and be added to the list, email us today and let’s see what is possible. If you would like a more detailed analysis of your social media activity, contact ross@olytico.com
Image Credit: Sport for Business
Further Reading for Sport for Business members:
Check out more of our Sport for Business coverage of Social Media
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