Olytico’s September 2025 analysis of Irish Sport on Social Media captures 12,600 posts, 4.78 million public engagements, and 8.36 million TikTok views.
From world-class success on the track (and on the water) to a single viral moment that dominated engagement charts, the report highlights a 64% surge in overall engagements over the last month.
Today, in the second of four articles on the Social Media metrics from last month, we are focusing on Facebook.
In the infographics below, we have ranked each of the organisations across a range of metrics on each network, including the most active, the most engaged with, and the most engaging content, as well as engagements per 1,000 followers where possible.
It is important to note that this analysis is based on publicly available data. It does not include any analysis or insight into paid or promoted content. When % figures are used (unless otherwise stated), they refer to the previous month’s figures.
Here is how our monthly report coverage will shape up during the week.
X Analysis – Monday
Facebook Analysis – Tuesday
Instagram Analysis – Wednesday
TikTok Analysis – Friday
September 2025 Highlights on Facebook
Facebook activity fell 8% in September to 4,053 posts but saw a significant 128% jump in engagements to 1.16 million.
Despite a 30% drop in output, the League of Ireland (485) led Facebook activity for the eighth straight month, fuelled by Cork City’s spectacular injury-time equalizer against Shamrock Rovers – the footage of which has been viewed over 200,000 times to date.
The NIFL (457, -20%) followed in second, with Ladies Gaelic Football (248, +2%) in third.
The BKT URC (141, +262%) counted down their top tries to the start of the new season, and Canoeing Ireland (29, +81%) celebrated as Sean Butterly became Junior World Champion as he took gold in the Junior K1 Men Long Course at the Marathon World Championships.
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Cricket Ireland (7,437, +2960%) topped the engagement per post charts, followed by Irish Rugby (779, +61%) as the Women’s XV thanked fans for their support during the WRWC.
Team Ireland (563, +243%) celebrated two Rowing World Championships gold medals in the space of 30 minutes in Shanghai as Fiona Murtagh secured the World Champion title in the Single Sculls and Mags Cremen and Fintan McCarthy became the first ever World Champions in the Mixed Doubles Sculls.
Squash Ireland (1,360) topped the average engagements per 1,000 followers metric.
With over 21 million views and close to 600,000 reactions to date this incredible one-handed diving catch from Ireland’s Curtis Campher against England was the most engaged with content on Facebook in September.
X Analysis – Monday
Facebook Analysis – Tuesday
Instagram Analysis – Wednesday
TikTok Analysis – Thursday
If you would like to be part of the Sport for Business community and be added to the list, email us today and let’s see what is possible. If you would like a more detailed analysis of your social media activity, contact ross@olytico.com
Image Credit: Sport for Business
Further Reading for Sport for Business members:
Read our Sport for Business Coverage of Social Media
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