Just Eat have extended their partnership with Leinster Rugby as official food delivery partner until the end of the 2023/24 season.
Just Eat initially launched the partnership with Leinster back in September 2021 with exclusive discounts and offers for supporters.
To celebrate the contract extension, Just Eat are now launching their very own Leinster Loyalty Club to give further discounts to supporters across the rest of the 2022/23 season.
Over 300 supporters will be selected and invited to join the Just Eat Leinster Loyalty Club and will then receive an allowance directly to their Just Eat account on key match days.
Supporters can register their interest in the programme until January 18th by filling out the registration form on Just Eat’s website.
The successful entrants will be notified by Just Eat and will receive the first burst of match-day credit in their Just Eat account ahead of Leinster’s Champions Cup fixture at home to Racing in the Aviva Stadium on January 21 in Aviva Stadium.
“Over the past year, we have been committed to ensuring that Leinster fans make the most of their match days and are looking forward to supporting this further with this new initiative,” said Senior Marketing Lead for Just Eat, John Carey.
“Just Eat have been a brilliant addition to the sponsorship portfolio in Leinster and I’m delighted that they have extended their partnership here today,” added Leinster Rugby Sponsorship Manager, Eamon de Búrca.
“The last few years have been difficult for all organisations but an announcement like today is an endorsement of the sponsorship already in place and that it has been working for ourselves, for Just Eat and crucially, for our supporters.”
Sport for Business Perspective:
Knowing the fans and having them registered as part of a Loyalty programme is a crucial part of modern sports marketing and this will allow both sides of the deal to deliver (pardon the pun) a best-in-class fan experience.
