Sporting stars who invest in a business bring a burst of publicity as well as cash to a business and Irish rugby has seen a number of players taking to the investment side of life in recent years.

Rob Kearney has been a key player on the Mason Alexander as well as the Leinster Rugby team, joining Jamie Heaslip and Jerry Flannery turning their hand to business as well as sport. Heaslip and Kearney invested together in The Bridge 1859 while Flannery is a significant shareholder alongside Niall McGarry in the Joe, SportsJoe and Her Online publishing business.

Kearney’s company Willville Promotions Limited has accumulated profits of just under €700,000 in the most recent accounts filed to the end of 2018.

He has now chosen to get involved with Bua Fit, a web app that connects people to personal trainers for group fitness classes across London.

Kearney is also on board as a brand ambassador and was introduced to the founders by teammate and fellow investor Fergus McFadden.

The company was created by financial traders Dave Stapleton and Samuel Woodbridge in London in 2016 and has attracted significant funding as the product was developed and rolled out.

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Stapleton was educated at Castleknock College and Griffith College before getting a Masters in Marketing from UCD. The Irish word Bua means victory.

As well as being an investor, Kearney will also be involved in Bua Fit’s commercial operations and the development of the brand. He will take up a position on the board of the company.

“I am delighted to come on board as both an investor and a brand ambassador for Bua Fit,” he said yesterday.

“It is an exciting time of growth and development for the business and I am looking forward to working closely with Dave and Sam to take Bua Fit to the next level.”

“It is personally very fulfilling to invest in something that adds genuine value to the health and wellbeing of consumers.”

“We are absolutely thrilled to have the backing and support from Rob and his team,” added Stapleton.

“We have spent a lot of time together over the past year discussing and planning the next steps for Bua Fit. His involvement thus far has been invaluable to our brand and business and we are excited to continue on this journey.”

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