This weekend’s round of matches in the BKT United Rugby Championship is the first to be staged under the theme of the ‘Kids Round’.
Under the umbrella of the BKT URC’s Take on Tomorrow social purpose strategy, the Kids Round follows on from the previous success of the Unity and Origin themed rounds which have celebrated diversity, families and grassroots communities to great effect this season.
The ‘Kids Round’ will be activated with the overall goal of championing the next generation of sports fans, providing the opportunity for involvement across the match days on May 10th and 11th, participating in key roles.
Kids Round branding will be to the fore across digital channels and LED boards in stadiums.
Kids will have the opportunity to ‘takeover’ match day and broadcast roles such as the match manager, Player of the Match interview, mini referee (coin toss), ground staff, club kit manager and PA announcer to list just a few.
Many clubs are already looking at unique and bespoke ways to celebrate and connect with younger fans across this weekend and the BKT URC is hugely excited about this first-ever kids takeover.
Munster are playing against Connacht, Leinster against Ospreys and Ulster against Scarlets, all on Saturday.
“There is such genuine excitement behind the scenes with our clubs, broadcasters and partners about having a weekend dedicated to our youngest and most energetic fans,” said Martin Anayi, CEO.
“The focus in sport is so often on the heroes that draw children to the game and now it’s our chance to repay their enthusiasm by building a whole weekend around their participation.”
“For anyone with young kids this promises to be a golden opportunity to ensure you get to the stadium for really memorable experience that our clubs excel at delivering.”
We will review the imagination that has gone into the round in our Review of the Sporting Weekend next Monday.
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