Ahead of the squad announcement tomorrow for the Republic of Ireland Women’s National Team game against France in SuperValu Páirc Uí Chaoimh next week, Cadbury has announced Abbie Larkin as their new brand ambassador.
Larkin is currently playing with Crystal Palace in the English Championship, and joins team captain Katie McCabe as an ambassador for the brand which is the official snack partner of the Republic of Ireland’s WNT.
Cadbury Ireland has partnered with the FAI since 2021 and created the Cadbury Become A Supporter & A Half campaign to give visibility to women’s football by driving awareness and encouraging participation.
The brand activates the campaign in communities at grassroots clubs and has supported over 60 clubs to date.
McCabe and Larkin will together help drive awareness and participation in senior women’s football around the country. Both WNT players started their football careers in grassroots clubs before making national and international stages and understand the challenges for women in football.
“I have seen first-hand what it can mean to have support as a young player and initiatives like Cadbury Become A Supporter & A Half are incredible because they really support the game,” said McCabe.
“Cadbury has shown amazing commitment, dedication, and generosity to clubs around Ireland as well as continuing with their support to the Women’s National Team. Not only is Cadbury shining a spotlight on grassroots football, but it is also actively driving participation and interest in the sport. I encourage everyone to get involved with their local club, whether it’s kicking a ball, helping with training, being a supporter or joining the committee – there’s a role for everyone, and it’s the community that makes it. I’m thrilled my fellow teammate Abbie Larkin will be joining me as a brand ambassador, and together we’ll work to drive the Cadbury Become A Supporter & A Half campaign.”
“I am honoured to join Katie in helping share positive messages about the Cadbury Become A Supporter & A Half campaign,” added Larkin.
“When I was growing up, there were no girls’ teams, so to know that initiatives like Cadbury Become A Supporter & A Half is driving support, awareness and participation in women’s football from grassroots clubs right up to senior level, is just amazing and feels very natural for me to be part of that and support it.”
“I absolutely love football and it’s my passion and I would love to see more women get involved. Thanks to everyone for their support over the last few years and I encourage everyone to become a Cadbury Supporter & A Half.”
As part of Cadbury Supporter & A Half campaign, women across Ireland are invited to participate in the FAI Cadbury Kick Fit programme running across Ireland this summer. The programme is a non-competitive initiative aimed at women over 18 who want to get active and meet new people while enjoying football at their local club.
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