Leinster Rugby have announced Laya Healthcare as its new official Health & Wellness Partner.
The sponsorship will see Laya Healthcare line up with Leinster players and backroom medical and fitness experts to promote a series of high-profile public health and wellness initiatives.
The partnership with Leinster Rugby marks a period of significant growth for Laya healthcare in Dublin and the wider Leinster region. It will help boost awareness of its major and ongoing investment in preventative health and wellness, including HeartBeat, the unique cardiac screening offered to more than half a million laya healthcare members.
Earlier this year it was announced that the company was being bought by AIG who are already strong in sporting sponsorship through relationships with Dublin GAA, Tennis and Golf.
RDS
Sport for Business suggested earlier in the summer that the brand would be the new naming rights partner for the redeveloped RDS stadium where Leinster play their home matches.
“Our Health & Wellness agreement with Leinster Rugby marks a major and very positive step change in our ambition and commitment to health and wellness,” said Dónal Clancy, Managing Director at Laya Healthcare.
“That’s not just for our members but for the wider public too. By tapping into the positive power of sport and the expertise of players and the backroom team alike, we hope to empower as many people as possible to embrace innovative new ways to take control of their health and enjoy the benefits of a healthy lifestyle.”
“From the outset it became clear just how closely aligned Leinster Rugby and Laya Healthcare are in terms of our shared values and vision around health and wellness.”
Lifestyle
“We are both passionate and committed to encouraging fans, players and spectators alike to discover the benefits of healthy lifestyles, boost participation and explore the positive impact of preventative health.”
“Thanks to the commitment of our respective teams, both on and off the pitch, I’m excited by the season ahead and I look forward to the health and wellness partnership kicking off at the first of the Guinness PRO12 fixtures against Edinburgh on 4th September.”
The company will work closely with Leinster Rugby’s expert backroom team including fitness experts, nutritionists and physiotherapists, to create engaging and informative content to share with Laya Healthcare members, Leinster Rugby fans, and the general public.
“Laya healthcare is a leading name in Irish health insurance and its profile and reputation for being an innovator in the whole health and wellness space is growing at an impressive pace,” added Leinster Rugby Chief Executive, Michael Dawson.
Potential
“We’re excited to have such a respected brand on board as the Official Health & Wellness Partner to Leinster Rugby. There is huge scope and potential to make a positive difference.
“I look forward to the season ahead and I look forward to seeing the health and wellness innovations that laya healthcare are planning to roll out among the Leinster Rugby coaches, players and of course supporters.”
The partnership sees Leinster Rugby’s Senior squad, Under-20, Under-19 and Women’s Rugby team all carry the laya healthcare brand on their shorts and the team’s game in Edinburgh on Friday, 4th September will see the first outing of laya healthcare’s brand on the Senior Team’s kit.
The growth in importance of wellness programmes in the workplace will feature as part of a Sport for Business Round Table event on Wednesday, November 25th. If you are interested in taking part in this please enter your email address below and we will be in touch shortly.
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