Kildare Village has announced a new three-year partnership with Leinster Rugby, coming on board as its official lifestyle partner
The partnership will include player appearances, match day activations, hospitality and other opportunities for Leinster Rugby supporters from all across the province to engage even more with the club and to also benefit from a range of money-can’t-buy experiences from Kildare Village.
There will also be activations and opportunities across both partners digital and social platforms.
“We are delighted to partner with Leinster Rugby, a club that embodies passion, dedication, and a strong sense of community – values that are at the heart of Kildare Village,” said Victor Biffi Rosano, Business Director at Kildare Village.
“This partnership is a perfect fit for us, and we look forward to working closely with Leinster Rugby to deliver an exceptional experience for both our guests and rugby fans alike.”
“This collaboration, with an iconic and well-established retailer like Kildare Village, brings together two brands rooted in excellence and community spirit,” added Shane Nolan, CEO of Leinster rugby.
“There are very few journeys along the M7 that don’t include a stop into their shopping destination and to have the Leinster Rugby logo now positioned front and centre to a whole new audience of consumers, from home and abroad, makes this a hugely exciting opportunity for us.”
“Kildare Village’s commitment to providing exceptional experiences aligns perfectly with ours, and we look forward to building a successful partnership that will enhance the experience for our supporters and everyone involved with Leinster Rugby.”
In attendance at today’s launch in Kildare Village were Leinster players Jimmy O’Brien, Emma Tilly, Jamie Osborne and James Ryan.
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