Channelle Pharma has been unveiled as the new sponsor of the Irish Champion Hurdle at Leopardstown during the Dublin Racing Festival next month.

The new sponsorship agreement will see Chanelle Pharma sponsor two races at this year’s Festival, in a deal that will run for four years through to 2024.

The Loughrea, County Galway-based company has been involved with sponsorship at the track over recent years but is now stepping up into one of the premium races of the year. Paddy Power came on board as first-time sponsors of the Irish Gold Cup at the same meeting last year and to have two new headline sponsors over this difficult 15 months is a major credit to the Leopardstown team and the sport.

The company is named after Channelle McCoy, the daughter of company founder Michael Burke, a successful businesswoman in her own right and wife of multiple Champion Jockey Sir Tony McCoy.

The Irish Champion Hurdle was established in 1950 and has had an illustrious history, equine heroes such as Hatton’s Grace, Flying Bolt, L’Escargot & Istabraq. In more recent years Hurricane Fly dominated the race with five consecutive wins. Henry de Bromhead became the first trainer to win the Irish Champion Hurdle with three different horses when Honeysuckle, ridden by Rachael Blackmore, landed the spoils a year ago. De Bromhead had previously won with Sizing Europe in 2008 and Petit Mouchoir in 2017. Honeysuckle, her stable companion Aspire Tower and the Willie Mullins-trained Sharjah are likely to head the entries for this year’s renewal when they are revealed next week on 14th January.

“Michael Burke is a fantastic supporter of Irish Racing and we are delighted to further develop this partnership,” said Tim Husbands, CEO of Leopardstown Racecourse.

“The Irish Champion Hurdle is a historic race and having a partner such a Chanelle Pharma will only enhance that. Michael is kindly supporting both races in 2021 before focusing on the feature Irish Champion Hurdle from 2022 onwards, creating an opportunity for another brand to be part of Dublin Racing Festival.”

“Chanelle Pharma is delighted to support the Irish racing industry by sponsoring these two iconic races,” added Michael Burke.

“Chanelle’s Animal Health products are used by many involved in the industry and it gives me great pleasure to partner with Dublin Racing Festival for a further four-year sponsorship to support an industry I am passionate about.”

Sport for Business Partners