Lidl Ireland has announced a new fundraising initiative through its rewards app, Lidl Plus, which could see Ladies Gaelic Football teams and clubs across the country raising up to €20,000.

From next Monday 15th February, customers will be able to register for the new app and sign up to the retailer’s fundraising initiative. One club in each of the four provinces will benefit from the maximum amount of €20,000.

Each time Lidl Plus registered users spend over €30 in-store and scan their app at the till between Monday 15th February and Sunday 11th April, they will receive a digital stamp.

Multiple stamps can be earned in each shop if a multiple of €30 is spent and once six stamps have been collected, users can submit their completed stamp card via the app and their stamps are then added to their chosen club’s total.

Each club that achieves a minimum of 50 completed digital stamp cards is guaranteed a reward, starting from a set of Lidl sponsored jerseys up to €5,000 in cash funding for clubs that collect 500 or more completed stamp cards. The value of that spend would be €90,000 which seems a very reasonable ask for larger clubs over an eight week period.

Since 2016, Lidl has invested more than €4 million into its partnership with the Ladies Gaelic Football Association.

Research

According to research carried out on behalf of Lidl Ireland in 2020, 85 per cent of LGFA female members recognise the uplift in support over the last four years, specifically in the media and among the general public.

The research also found that 51 per cent of women and girls claim that they are currently participating in sport, an increase from 2017. However, 31 per cent of girls who used to participate in sports stated they stopped playing in primary school with over a third claiming the reason for this was because their friends were not playing.

“We’re delighted that our partnership with the Ladies Gaelic Football Association has seen such positive results for players at all levels right across the country and as a company we’re extremely proud to continue to be the biggest supporter of women’s sport in Ireland,” said Aoife Clarke, Head of Communications and Marketing at Lidl Ireland.

“However, we still have some way to go in terms of levelling the playing field and we’re confident that our latest campaign will contribute significantly towards that.”

“For us, it’s vital that our support for ladies Gaelic football isn’t just at inter-county level but begins at grassroots meaning we are helping to encourage young girls to get involved in sport from a very early age.”

“Our hope is that by offering our Lidl Plus app as a means to help the LGFA raise support, awareness and funds, ladies Gaelic football clubs across the country will have the ability to gain access to more resources.”

Support

“Since Lidl’s partnership with the LGFA began, we’ve seen a fantastic upsurge in terms of awareness and support for ladies football,” added Carla Rowe, multiple All-Ireland Winner with Dublin.

“This has been reflected in attendance at games and overall support from the public. I see it every day when I meet people and talk to young school kids, boys and girls.”

“There is an increased appreciation of the effort required to compete at a high level in our sport. There is no doubt in my mind that Lidl’s contribution to this has been immense. This latest initiative by Lidl is a great opportunity for our clubs across the country to raise some much-needed funds to help build on the progress we’ve made and to continue to encourage participation and growth in the sport.”

 

Sport for Business Partners