The British and Irish Lions have added another sponsor to the roster of brands supporting next year’s tour to New Zealand.
Gillette will be an Official Sponsor for the 2017 Tour to New Zealand giving them a foothold in the rugby market for men’s personal care products that is increasingly dominated by Dove.
The brand launched the partnership with a video and will be bringing the partnership to life with consumer promotions across stores in Ireland and the UK offering a chance to win trips to follow the team down under.
“We are very proud to have Gillette as an Official Sponsor for the 2017 Tour to New Zealand,” said Lions Chief Operating Officer Charlie McEwen.
Read more about the Lions partnership with Standard Life
“We know that the squad will need to be at its best to achieve success in New Zealand and Gillette’s passion for innovation to help men be the best they can resonates with us.”
“There are a lot of similarities between the Lions and Gillette and we are excited about the partnership and bringing this to life.”
“We are very proud to announce our new partnership with The British & Irish Lions,” added brand manager Matt Thomas.
Lions Jersey Big Business for Canterbury
“At Gillette, we aim to help men look, feel and be their best – and through our partnership with the Lions we will ensure players and fans alike are prepared for anything throughout the build-up to the Tour.”
“Our rich sporting heritage combined with the strong values of the Lions put us in a great place to create an exciting campaign which we will activate nationwide during 2017.”
