We will be live this morning with the latest in our Sport for Business Webinar Series looking at Excellence in Sponsorship.

In these challenging times, we need to take the opportunity to pause and take learnings from some of the great work in sponsorship that has taken place in Ireland over recent years.

In this first of a new series of live discussions in an online environment, we are delighted to welcome Paul Mallon, Head of Major Brand Activations at Paddy Power and Vicki Donlon, Marketing, Sponsorship and Events Manager at Leopardstown Racecourse to join us for a look back on February’s first running of the Paddy Power Gold Cup at the Dublin Racing Festival.

Together we will dive into the why, the how and the outcomes of this investment in sport and look at some of the clever elements that were part of it.

We have been running through the presentation and there are valuable lessons to be learned on how to make a great sponsorship

There will be an open Q&A session where you can put your questions to the team behind the event and who knows it may inspire you to new heights on the return to live activation.

To register to attend this Masterclass, free of charge for Sport for Business Members, please go to the link below.

Registration for Sponsorship Masterclass with Paddy Power

Among those ‘in the room for this morning’s session will be representatives from:
Paddy Power, Leopardstown, Sport for Business, Dublin City Council, Aviva, Swim Ireland, Core Sponsorship, Swim Ireland, Gymnastics Ireland, AIB, Columbia University, Sport Endorse, Stakeholder Sport, Huggity, Line Up Sports, Leading Sport, Hockey Ireland, Connacht Rugby, Electric Ireland, Badminton Ireland, Special Olympics, Ripple Marketing, Ireland Lacrosse, Sports Direct, UCD, Ulster Rugby, FAI, Tri Talking Sport, RDS, Sport Ireland Campus, Lidl, PwC and more

Check out our Live Webinar series Events coming up on Sport for Business